Nivedhita Venkatesh

In the Press

Forbes •

What Venture Capital Underwrites—And What It Ignores

Piyush Puri, Founding Partner, Mercurius Media Capital (MMC). Venture capital prides itself on pattern recognition: markets, teams, technologies and timing. Yet one of the most decisive variables in company building remains systematically underwritten: the ability to create and sustain demand.As competition intensifies and attention fragments, this omission is no longer theoretical; it is shaping outcomes.When venture capital chose to specialize in capital allocation, it created a structural bli...
MarkTechPost •

Democratizing AI With a Codeless Solution

Being a Chief Technology Officer (CTO) of a fast-growing AI company, Pixis, my team and I are constantly striving towards answering one key requirement: How do we continue to democratize AI for the industry we serve – the growth marketing sector?


At Pixis, we’ve always had conversations about what it means to truly ‘democratize technology’ for our users every step of the way. These conversations have led to products that require zero technical expertise, it’s a complete marketer’s product. Wh...
IT Brief Australia •

Offsetting the demand for AI skills in marketing with codeless AI

Artificial Intelligence (AI) has officially changed the game. It has transformed the way businesses create processes and how they communicate with their consumers, specifically in the marketing industry. A 2023 Gartner survey has reported that a formidable 63% of marketing leaders are doubling down on AI and machine learning. Given these staggering figures, it is clear this report underlines the indisputable fact that the marketing profession, bound by this imperative trend, is rapidly evolving...
MarkTechPost •

The 14% Conversion Rate Growth Story: Unravelling JOE & THE JUICE's Dynamic Partnership with Pixis AI

In 2002, JOE & THE JUICE emerged as a Danish urban oasis, captivating health-conscious consumers with its organic, locally sourced juices and coffee. Quickly expanding to 250 European locations, JOE & THE JUICE is now leaving its mark in the United States and the Middle East, supported by big investors like General Atlantic and Valedo Partners.


As JOE & THE JUICE’s popularity surged and its customer base expanded, the need for a powerful, user-friendly tech solution to streamline marketing ef...
TechCrunch •

Pixis, an AI-powered full-stack marketing platform, raises $85M | TechCrunch

Pixis, an AI-powered platform for brands to monitor and orchestrate their marketing campaigns, today announced that it raised $85 million in a Series C1 round led by Touring Capital with participation from Grupo Carso, General Atlantic, Celesta Capital and Chiratae Ventures.
The funding brings Pixis’ total raised to $209 million, and comes at a time when marketers are showing an increasingly acute interest in the potential for AI to enhance their in-house ad efforts. A majority of marketers repo...
Fortune •

3 investors from Microsoft’s corporate VC arm M12 are striking out on their own with a new AI-focused firm

Last October, Priya Saiprasad got a call that, by now, was familiar: Nagraj Kashyap, her longtime mentor and colleague, wanted to poach her—again. The pair were working together at SoftBank, where Kashyap recruited Saiprasad over a year before from VC firm Mayfield. But their ties went further back: Kashyap and Saiprasad were part of the founding team at Microsoft’s corporate venture fund, M12. And last fall, Kashyap was calling to ask Saiprasad if she wanted to join him in launching a new ventu...
AdExchanger •

Why Joe & The Juice Loves AI 'A Latte' | AdExchanger

Joe & The Juice wants one thing out of its Facebook campaigns: the lowest cost per install possible.
The brand is still adjusting its Facebook strategy in the wake of Apple’s iOS 14.5 release, when the ability to track cost per action with any level of confidence “went out the window,” said Miguel Martin, global head of digital marketing at the coffee and juice brand. Since then, it’s become open to anything that can improve its new core metric, cost per install.
Martin allocates 90% of the digi...
Digital Journal •

AI Appreciation Day: Where is the technology heading over the next five years?

From ChatGPT to the latest and greatest learning systems, artificial intelligence continues to advance, both in scope and sophistication. There is even a forthcoming “AI Appreciation Day” (held on July 16th, 2023). Artificial Intelligence Appreciation Day celebrates the positive achievements of A.I. technology to humanity while also shining a spotlight on A.I. ethics and to inspire a national dialogue on A.I. and ethics.


To understand what is happening in the field, Digital Journal canvassed...
Forbes India •

147 Indian Companies Likely To Become Unicorns In Next 5 Years - Forbes India

Currently, there are 83 unicorns in India, 51 gazelles and 96 cheetahs, according to the ASK Private Wealth Hurun India Future Unicorn Index 2023, released on June 27
Image: Shutterstock As companies scout for money to capitalise on their business at a time when rising interest rates and global uncertainties have reduced the appetite of investors, there are 147 startups in India that are most likely to become unicorns in the next five years, according to Hurun Research.Currently, there are 83 u...
Digital Journal •

Inspiring voices: Women who are leading the way in STEM

Today – June 23 – is International Women in Engineering Day 2023. To mark the 10th anniversary of event, Digital Journal has heard from executives from Pixis, Ocient, WEVO and Tamr, gathering stories to share inspiring stories from females pushing the frontier of technology.


Shachar Koresh, Software Developer at WEVO.


Koresh explains the importance of International Women in Engineering Day


According to Koresh: “International Women in Engineering Day holds a special meaning to me as a wo...

Celebrating International Women in Engineering Day (INWED) 2023 : @VMblog

Improve end user experience in VDI, DaaS and physical endpoint environments
Celebrating International Women in Engineering Day (INWED) 2023







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AI Appreciation Day - Industry Experts Share Their Outlook on Security and the Future of AI : @VMblog

Improve end user experience in VDI, DaaS and physical endpoint environments
AI Appreciation Day - Industry Experts Share Their Outlook on Security and the Future of AI







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Total Retail •

How AI Has Changed the Retail Game

The retail sector is known to be quite cautious when it comes to adopting new technologies, and this is no different with artificial intelligence (AI). In a labor-intensive industry, retailers have to weigh the impact automation can have on jobs, as well as the investment required in the infrastructure, although AI has already proven itself as a stellar support system for retailers in these areas.
The transformation of customer experiences, management systems, and daily operations has elevated t...
Computerworld •

Should we fear the rise of artificial general intelligence?

Last week, a who’s who of technologists called for artificial intelligence (AI) labs to stop training the most powerful AI systems for at least six months, citing “profound risks to society and humanity.”
In an open letter that now has more than 3,100 signatories, including Apple co-founder Steve Wozniak, tech leaders called out San Francisco-based OpenAI Lab’s recently announced GPT-4 algorithm in particular, saying the company should halt further development until oversight standards are in pl...
ArabAd •

Marketing in an AI-driven world - ArabAd

AI has been the frontier solution to aid this transition. In fact, according to the McKinsey Technology Trends Outlook 2022, Applied AI received the highest score for innovation.

So what does all this mean to marketers? How do we identify the opportunities and navigate the challenges of tech-enabled marketing? 

Neel Pandya, CEO for MENA and JAPAC at Pixis, shares his thoughts on the subject.

 

Leveraging The Strengths of AI

From automating tasks to achieving creative scale and predicting co...
ArabAd •

Marketing in an AI-driven world - ArabAd

AI has been the frontier solution to aid this transition. In fact, according to the McKinsey Technology Trends Outlook 2022, Applied AI received the highest score for innovation.

So what does all this mean to marketers? How do we identify the opportunities and navigate the challenges of tech-enabled marketing? 

Neel Pandya, CEO for MENA and JAPAC at Pixis, shares his thoughts on the subject.

 

Leveraging The Strengths of AI

From automating tasks to achieving creative scale and predicting co...
Passionate In Marketing •

Three ways AI will change marketing in 2023

Author: Neel Pandya


Brand marketers face several challenges heading into 2023, including strained resources, the end of third-party cookies, and the need to secure improved campaign performance in a competitive environment. Set against this backdrop, there is a growing interest in adopting approaches to marketing that are less dependent or not at all dependent on cookies. Constrained budgets mean brands need to secure higher ROI in customer acquisition. Artificial Intelligence can be used to...
TechBullion •

Codeless AI Infrastructure For Marketing; Interview with Neel Pandya, CEO JPAC & EMEA at Pixis

Pixis.ai is a tech startup that provides codeless AI infrastructure for marketing and business growth. Along with securing Series C funding of $100Mil, Pixis has developed an end-to-end codeless AI infrastructure that equips teams with cutting-edge data science to automate and improve core processes. In this Interview with TechBullion, Neel Pandya, CEO JPAC & EMEA at Pixis, shares more insights into this tech innovation.
Hello, I am Neel Pandya, and I am the CEO JPAC & EMEA at Pixis. Pixis build...
ETBrandEquity.com •

2023 is all about Generative AI

Get in-depth Industry Insights and Analysis through our “Exclusive” content, presented to you by our esteemed panel of writers, for free
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Get in-depth Industry Insights and Analysis through our “Exclusive” content, presented to you by our esteemed panel of writers, for free

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Analytics Insight: Latest AI, Crypto, Tech News & •

“Our Self-Evolving Neural Network Helps Market Performance Optimization” Says Neel Pandya

Globally, great strides have been made in the fields of Artificial Intelligence (especially Generative AI), Natural Language Processing (NLP), and Machine Learning (ML). These technologies have concrete applications across industries, be it healthcare, engineering, marketing, sales operations, or robotics. The past couple of years has paved the way for AI to leap into the mainstream. This year, over 43% of companies assented to AI being the most effective trend that contributed towards their org...
TechRound •

Meet Shubham Mishra, Co-Founder and Global CEO at Codeless AI Ecosystem: Pixis - TechRound

Pixis is a CA-based tech company that develops accessible AI technology to help brands scale all aspects of their marketing and augment their decision-making in a world of infinitely complex consumer behavior. The company’s codeless AI infrastructure currently comprises over four dozen proprietary AI models that provide marketers with robust plug-and-play AI products without writing a single line of code.
 

 
 
What makes Pixis unique is our resolve to democratize AI for everyone. We make adopt...

View article | Transport Distribution Europe

Oct 25, 2022 Global logistics company DHL Express deployed Pixis’ codeless AI technology to boost demand generation and reportedly observed a 35% increase in clickthrough rates within the first month. The logistics firm, which leverages multiple channels for customer acquisitions, has been making strides in harnessing AI, as the scale of its campaigns grow globally. Pixis’ codeless AI infrastructure enabled DHL Express to continuously monitor campaigns and scale growth by exploiting market tre...
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Journalism Highlights

Press Releases

New Digital Age •

New Business Bulletin: IAB UK, Displayce, Arcade and more - New Digital Age

IAB UK has announced the formation of a new Measurement Advisory Board, bringing together senior representatives from some of the most influential companies in digital advertising, including Amazon, Google, Meta, Microsoft and TikTok, to drive a cross-industry push towards more transparent, consistent and effective digital measurement. The launch of the Board follows independent external research commissioned by IAB UK, which highlights significant challenges across the current measurement lands...
TechBullion •

First Media Joins Mercurius Media Capital as Limited Partner, Expanding Access to Consumer Audiences for Portfolio Companies 

Mercurius Media Capital (MMC), the first U.S.-based media-for-equity venture fund, today announced that First Media, an award-winning digital media company, has joined the fund as a Limited Partner. The addition reflects MMC’s continued expansion of its media-for-equity offering, deepening its ability to support its portfolio companies with growth capital. 
 
Through the partnership, MMC’s portfolio companies gain access to First Media’s owned consumer audiences across digital and social platfor...
Business Wire •

Aletheia Marketing & Media and MediaMint Join Mercurius Media Capital as Limited Partners, Transforming Services-for-Equity for Startups

REDWOOD CITY, Calif.--(BUSINESS WIRE)--Mercurius Media Capital (MMC), the first U.S.-based media-for-equity venture fund, today announced that Aletheia Marketing & Media and MediaMint have joined the fund as Limited Partners. Their addition strengthens MMC’s ability to support startups beyond providing media capital, giving founders hands-on marketing, creative, and operational expertise and offering access to the resources and infrastructure needed to scale efficiently.
Services-for-Equity: A N...

Pixis AI Named to Inc.’s Second Annual Power Partner Awards | Pixis

San Francisco, California, October 24, 2023 – Pixis, the full-stack codeless AI infrastructure company, has been recognized as an honoree in Inc.’s Power Partner Awards. Inc. Business Media today announced the second annual Power Partner Awards, honoring B2B organizations across the globe that have proven track records supporting entrepreneurs and helping startups grow. The list recognizes 389 firms in marketing and advertising, health and wellness, financial services, legal, logistics, and prod...

Pixis Raises $85M in Series C1 to Advance Codeless AI for Marketing | Pixis

SAN FRANCISCO — Sept. 14, 2023 — Pixis, a leading codeless AI infrastructure company focused on enabling brands to enhance performance marketing, has raised $85 million in its series C1 funding round. The round was led by Touring Capital and brings the company’s capital raised to $209 million. The new and existing investors who participated in the funding round include Grupo Carso, General Atlantic, Celesta Capital and Chiratae Ventures. The funding will be used to deepen Pixis’ AI capabilities,...

Pixis Raises $85M in Series C1 to Advance Codeless AI for Marketing | Pixis

SAN FRANCISCO — Sept. 14, 2023 — Pixis, a leading codeless AI infrastructure company focused on enabling brands to enhance performance marketing, has raised $85 million in its series C1 funding round. The round was led by Touring Capital and brings the company’s capital raised to $209 million. The new and existing investors who participated in the funding round include Grupo Carso, General Atlantic, Celesta Capital and Chiratae Ventures. The funding will be used to deepen Pixis’ AI capabilities,...

Pixis Wins

Burlingame, California, 24th August, 2023: In a significant achievement, Pixis has been declared the winner of the prestigious “Best MarTech No-Code Solution” award, under the Industry Leadership category, at the 6th annual MarTech Breakthrough Awards program. MarTech Breakthrough, a prominent market intelligence organization, recognizes top companies, technologies, and products in the global marketing, sales, and advertising technology industry. This award underlines Pixis’ outstanding contribu...

Pixis' Codeless AI now in New Zealand | Pixis

Wellington, 19th October, 2022: Pixis, the Californian headquartered codeless AI infrastructure company, today announced the onboarding of Dean Vocisano as the Country Manager of Australia & New Zealand citing its expansion into the market. Currently, the Series C funded company provides codeless AI technology for demand generation and marketing optimization to over 200 businesses across the American, MENA and APAC regions.With over fifteen years of experience in the marketing space, Dean has wo...

Pixis arrives in the Spanish market | Pixis

Madrid, 18th October, 2022: Pixis, the Californian headquartered  codeless AI infrastructure company, today announced the onboarding of Ultano Kindelan as the Country Manager of Spain citing its expansion into the market. Currently, the Series C funded company provides codeless AI technology for demand generation and marketing optimization to over 200 businesses across the American, MENA and APAC regions. Ultano has over seventeen years’ experience working in the digital advertising and tech spa...
ThePrint •

Bangalore based Siply to double its head count in 2022

Sousthav Chakrabarty, Co-founder & CEO, Siply, says, “Our vision is to be the preferred financial services partner to over 40 crore Indians, who are not yet a part of the formal banking system. To drive this endeavor, we are building a team that will help accelerate action to achieve our vision.”Bengaluru (Karnataka) [India], December 23 (ANI/NewsVoir): Siply, a tech-enabled micro-savings platform today announced that the company is looking to double its head count by 2022 and hire across techno...
StartupTalky •

Awign Success Story - Platform for India's gig workforce

In 2019, the US Bureau of Labor Statistics reported that 35% of the total US workforce are gig workers, and the percentage will increase to 43% by 2020. India is also following a similar trend. As per ASSOCHAM reports, gig economy sector in India is projected to grow at a CAGR of 17% and is likely to be valued $455 billion by 2023. With the growing popularity of gig jobs among the youth, the number of gig workers is sure to be on a rise. Besides companies are also interested to hire gig workers...

Website Content

Molecular Connections Pvt Ltd.

Molecular Connections Pvt. Ltd. (founded in 2001–2002) is a technology‑driven content and informatics organisation that leverages AI/ML and proprietary models to drive digital transformation across domains like scholarly publishing, pharma, IP research, and analytics. Through its MC LABS innovation hub and solutions such as Bio‑In™️, it delivers scalable, data‑powered content operations—achieving high repeat business and enabling clients to streamline workflows, enhance content discoverability, and accelerate decision‑making.

Muskurahat Foundation | Home

Muskurahat Foundation is a Mumbai‑based, registered educational non‑profit committed to bridging gaps in quality learning for marginalized children. Since 2014, the foundation’s flagship Project KEYtaab has provided holistic educational support—integrating academic tutoring, social‑emotional learning, mental well‑being, and career readiness—for children living in slums, shelter homes, and orphanages, helping them grow into socially responsible citizens.

Strategic Comms & Advocacy

Karnataka ban led to pile up of 12 mn tonnes of iron ore inventory

Bengaluru, Mar 4 (IANS): It is now a decade since India has been bleeding from a gash on its economy's soft underbelly as a result of an avoidable high loss in precious forex earnings.

The Karnataka government had in July 2010 put a blanket ban on exports of iron ore and iron ore pellets which was subsequently upheld by the Supreme Court too. With this, Karnataka's economy began suffering and India's economic health too took a severe browbeating.

According to estimates, in the last 10 years, t...
MediaBrief •

FIMI seeks Govt intervention to remove trade barriers imposed due to e-auction mechanism

The Federation of Indian Mineral Industries (FIMI), Southern region seeks intervention of the central and state governments for the removal of various restrictions imposed exclusively on iron ore trade in the state of Karnataka.
Karnataka is the only state in India where the miners have no commercial freedom to sell their product, where entire ore has to be sold through institutionalized e-auction to parties meeting eligibility criteria- domestic end users. It is also the only state from where e...
The Economic Times •

FIMI urges govt to remove trade barriers imposed due to e-auction mechanism

Karnataka is the only state in India where the miners have no commercial freedom to sell their product, where entire ore has to be sold through institutionalised e-auction to parties meeting eligibility criteria- domestic-end users, FIMI, Southern Region, said in a statement.

Karnataka is the only state in India where the miners have no commercial freedom to sell their product, where entire ore has to be sold through institutionalised e-auction to parties meeting eligibility criteria- domestic-...
Hindustan Times •

Industry captains seek ease of Karnataka curbs on iron ore export and sale

“There is a peculiar disparity in the state of Karnataka owing to the restrictions, where the steel industry is free to import from other states and countries while the miners are restricted to sell through e-auction only to the end users around the state,” according to the letter addressed to the government. FIMI said this has added the ‘artificial oversupply’ of iron ore in the state leading to depressing prices and leaving large quantities unsold and huge stockpiles in the mines. FIMI said th...
The Financial Express •

Iron ore miner’s plea: Supreme Court seeks Karnataka govt’s response

The Supreme Court on Wednesday sought response from the Karnataka government on a plea by Federation of Indian Mineral Industries (FIMI), Southern Chapter, seeking permission to allow its member miners, whose leases in the three districts of Ballari, Tumakuru and Chitradurga expired on March 31, 2020, to lift the excavated iron ores sold through e-auction.A bench led by Chief Justice S A Bobde sought a response from the state government as well as the monitoring committee and others on the FIMI...
Business Today •

Iron ore export ban costs Karnataka Rs 29,000 crore in 10 years; miners seek relief - BusinessToday

Once a booming industry, which later spiralled downwards, iron ore mining in Karnataka has been plagued by scams, restrictions and export ban for over a decade. According to industry estimates, over the last decade Karnataka has lost over Rs 29,000 crore in revenues due to the export ban. With phased re-opening of category A & B mines amid various compliances such as resettlement and rehabilitation (R&R), limited quantity extraction and dumping, the Central Empowered Committee (CEC) in its repor...
The New Indian Express •

Karnataka to incur Rs 29k crore loss due to iron ore export ban

BENGALURU: The Federation of Indian Mineral Industries (FIMI), Southern Region, has made an appeal to the State Government to take appropriate steps to rectify the imbalance that has arisen due to the prohibition on iron ore exports from the State. The restrictions on the trade of iron ore in Karnataka is suppressing the growth of the sector and has significant deleterious effects on the industry and also the state exchequer.As per estimates, the gross loss over a 10-year period to the State of...