In the Press

What Venture Capital Underwrites—And What It Ignores

Piyush Puri, Founding Partner, Mercurius Media Capital (MMC). Venture capital prides itself on pattern recognition: markets, teams, technologies and timing. Yet one of the most decisive variables in company building remains systematically underwritten: the ability to create and sustain demand.As competition intensifies and attention fragments, this omission is no longer theoretical; it is shaping outcomes.When venture capital chose to specialize in capital allocation, it created a structural bli...

Democratizing AI With a Codeless Solution

Being a Chief Technology Officer (CTO) of a fast-growing AI company, Pixis, my team and I are constantly striving towards answering one key requirement: How do we continue to democratize AI for the industry we serve – the growth marketing sector?


At Pixis, we’ve always had conversations about what it means to truly ‘democratize technology’ for our users every step of the way. These conversations have led to products that require zero technical expertise, it’s a complete marketer’s product. Wh...

Offsetting the demand for AI skills in marketing with codeless AI

Artificial Intelligence (AI) has officially changed the game. It has transformed the way businesses create processes and how they communicate with their consumers, specifically in the marketing industry. A 2023 Gartner survey has reported that a formidable 63% of marketing leaders are doubling down on AI and machine learning. Given these staggering figures, it is clear this report underlines the indisputable fact that the marketing profession, bound by this imperative trend, is rapidly evolving...

The 14% Conversion Rate Growth Story: Unravelling JOE & THE JUICE's Dynamic Partnership with Pixis AI

In 2002, JOE & THE JUICE emerged as a Danish urban oasis, captivating health-conscious consumers with its organic, locally sourced juices and coffee. Quickly expanding to 250 European locations, JOE & THE JUICE is now leaving its mark in the United States and the Middle East, supported by big investors like General Atlantic and Valedo Partners.


As JOE & THE JUICE’s popularity surged and its customer base expanded, the need for a powerful, user-friendly tech solution to streamline marketing ef...

Pixis, an AI-powered full-stack marketing platform, raises $85M | TechCrunch

Pixis, an AI-powered platform for brands to monitor and orchestrate their marketing campaigns, today announced that it raised $85 million in a Series C1 round led by Touring Capital with participation from Grupo Carso, General Atlantic, Celesta Capital and Chiratae Ventures.
The funding brings Pixis’ total raised to $209 million, and comes at a time when marketers are showing an increasingly acute interest in the potential for AI to enhance their in-house ad efforts. A majority of marketers repo...

A bird's eye view of AI-driven marketing - Campaign Middle East

The concept of extracting valuable insights from consumer behaviour in marketing did not receive much attention until 1974. This eventually paved the way for the emergence of the all-encompassing discipline of ‘consumer research’
With the arrival of technology, theorists shifted their focus from randomised experiments to a more consumer-oriented and financially informed perspective. To remain relevant in the face of constantly evolving consumer behaviour, and effectively tap into what works, bra...

Why Joe & The Juice Loves AI 'A Latte' | AdExchanger

Joe & The Juice wants one thing out of its Facebook campaigns: the lowest cost per install possible.
The brand is still adjusting its Facebook strategy in the wake of Apple’s iOS 14.5 release, when the ability to track cost per action with any level of confidence “went out the window,” said Miguel Martin, global head of digital marketing at the coffee and juice brand. Since then, it’s become open to anything that can improve its new core metric, cost per install.
Martin allocates 90% of the digi...

AI Appreciation Day: Where is the technology heading over the next five years?

From ChatGPT to the latest and greatest learning systems, artificial intelligence continues to advance, both in scope and sophistication. There is even a forthcoming “AI Appreciation Day” (held on July 16th, 2023). Artificial Intelligence Appreciation Day celebrates the positive achievements of A.I. technology to humanity while also shining a spotlight on A.I. ethics and to inspire a national dialogue on A.I. and ethics.


To understand what is happening in the field, Digital Journal canvassed...

147 Indian Companies Likely To Become Unicorns In Next 5 Years - Forbes India

Currently, there are 83 unicorns in India, 51 gazelles and 96 cheetahs, according to the ASK Private Wealth Hurun India Future Unicorn Index 2023, released on June 27
Image: Shutterstock As companies scout for money to capitalise on their business at a time when rising interest rates and global uncertainties have reduced the appetite of investors, there are 147 startups in India that are most likely to become unicorns in the next five years, according to Hurun Research.Currently, there are 83 u...

Inspiring voices: Women who are leading the way in STEM

Today – June 23 – is International Women in Engineering Day 2023. To mark the 10th anniversary of event, Digital Journal has heard from executives from Pixis, Ocient, WEVO and Tamr, gathering stories to share inspiring stories from females pushing the frontier of technology.


Shachar Koresh, Software Developer at WEVO.


Koresh explains the importance of International Women in Engineering Day


According to Koresh: “International Women in Engineering Day holds a special meaning to me as a wo...

Celebrating International Women in Engineering Day (INWED) 2023 : @VMblog

Improve end user experience in VDI, DaaS and physical endpoint environments
Celebrating International Women in Engineering Day (INWED) 2023







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AI Appreciation Day - Industry Experts Share Their Outlook on Security and the Future of AI : @VMblog

Improve end user experience in VDI, DaaS and physical endpoint environments
AI Appreciation Day - Industry Experts Share Their Outlook on Security and the Future of AI







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How AI Has Changed the Retail Game

The retail sector is known to be quite cautious when it comes to adopting new technologies, and this is no different with artificial intelligence (AI). In a labor-intensive industry, retailers have to weigh the impact automation can have on jobs, as well as the investment required in the infrastructure, although AI has already proven itself as a stellar support system for retailers in these areas.
The transformation of customer experiences, management systems, and daily operations has elevated t...

Should we fear the rise of artificial general intelligence?

Last week, a who’s who of technologists called for artificial intelligence (AI) labs to stop training the most powerful AI systems for at least six months, citing “profound risks to society and humanity.”
In an open letter that now has more than 3,100 signatories, including Apple co-founder Steve Wozniak, tech leaders called out San Francisco-based OpenAI Lab’s recently announced GPT-4 algorithm in particular, saying the company should halt further development until oversight standards are in pl...

Marketing in an AI-driven world - ArabAd

AI has been the frontier solution to aid this transition. In fact, according to the McKinsey Technology Trends Outlook 2022, Applied AI received the highest score for innovation.

So what does all this mean to marketers? How do we identify the opportunities and navigate the challenges of tech-enabled marketing? 

Neel Pandya, CEO for MENA and JAPAC at Pixis, shares his thoughts on the subject.

 

Leveraging The Strengths of AI

From automating tasks to achieving creative scale and predicting co...

Three ways AI will change marketing in 2023

Author: Neel Pandya


Brand marketers face several challenges heading into 2023, including strained resources, the end of third-party cookies, and the need to secure improved campaign performance in a competitive environment. Set against this backdrop, there is a growing interest in adopting approaches to marketing that are less dependent or not at all dependent on cookies. Constrained budgets mean brands need to secure higher ROI in customer acquisition. Artificial Intelligence can be used to...

2023 is all about Generative AI

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“Our Self-Evolving Neural Network Helps Market Performance Optimization” Says Neel Pandya

Globally, great strides have been made in the fields of Artificial Intelligence (especially Generative AI), Natural Language Processing (NLP), and Machine Learning (ML). These technologies have concrete applications across industries, be it healthcare, engineering, marketing, sales operations, or robotics. The past couple of years has paved the way for AI to leap into the mainstream. This year, over 43% of companies assented to AI being the most effective trend that contributed towards their org...

Meet Shubham Mishra, Co-Founder and Global CEO at Codeless AI Ecosystem: Pixis - TechRound

Pixis is a CA-based tech company that develops accessible AI technology to help brands scale all aspects of their marketing and augment their decision-making in a world of infinitely complex consumer behavior. The company’s codeless AI infrastructure currently comprises over four dozen proprietary AI models that provide marketers with robust plug-and-play AI products without writing a single line of code.
 

 
 
What makes Pixis unique is our resolve to democratize AI for everyone. We make adopt...

View article | Transport Distribution Europe

Oct 25, 2022 Global logistics company DHL Express deployed Pixis’ codeless AI technology to boost demand generation and reportedly observed a 35% increase in clickthrough rates within the first month. The logistics firm, which leverages multiple channels for customer acquisitions, has been making strides in harnessing AI, as the scale of its campaigns grow globally. Pixis’ codeless AI infrastructure enabled DHL Express to continuously monitor campaigns and scale growth by exploiting market tre...

How Startups Can Use AI To Build Cross-Platform Growth Strategies

Yet, marketers worldwide will nod in agreement when I say implementing an effective cross-platform strategy is easier said than doneEveryone reading this has been told or has told someone that a cross-platform strategy is critical for brand visibility, recall, and, ultimately, salesEveryone reading this has been told or has told someone that a cross-platform strategy is critical for brand visibility, recall, and, ultimately, sales. Yet, marketers worldwide will nod in agreement when I say implem...

How AI-driven performance marketing can drive growth for travel businesses

While travel might have taken a back seat over the last few years, the industry looks set to bounce back at a record pace. Travelers are looking to take to the skies again, as vaccination rates continue to rise and travel restrictions are eased around the world. The global travel and tourism sector is expected to reach $8.6 trillion this year, just 6.4% below pre-pandemic levels, when travel and tourism generated almost $9.2 trillion for the global economy. Travel is digitizing at an unprecedent...
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Journalism Highlights

Press Releases/Quote Contributions

Eleos Life Raises $3 Million in Media-for-Equity Investment - Finovate

UK-based insurtech Eleos Life has raised $3 million from Mercurius Media Capital (MMC), a US-based media-for-equity venture fund. The investment, a media-for-equity transaction, will help boost Eleos’s brand awareness in the United States through MMC’s network of national television, digital, and cinema advertising.


“Our investment in Eleos Life represents a perfect alignment of innovative technology and strategic storytelling,” MMC Founding Partner Piyush Puri said. “By bridging the gap betw...

A+E Global Media Joins Mercurius Media Capital as Strategic Limited Partner

REDWOOD CITY, Calif.--(BUSINESS WIRE)--A+E Global Media, the company behind some of the most-watched programming across the multiplatform viewing ecosystem, has joined Mercurius Media Capital (MMC) as a Strategic Limited Partner, becoming the latest media powerhouse to enter MMC's media-for-equity venture platform.
Growth-stage consumer brands have long faced the same constraint: premium entertainment inventory is priced for established players with established budgets. Through this partnership,...

Mercurius Media Capital backs LifeSafe with $1.5m US fire campaign deal - IFSJ

Mercurius Media Capital (MMC) has announced a $1.5 million investment in LifeSafe Technologies to support a national direct-to-consumer media campaign for its consumer fire safety products in the US.Mercurius Media Capital said the deal is its first investment in fire safety technology and will fund a campaign aimed at bringing LifeSafe products to US households.The company said it invests media capital in exchange for equity in consumer categories where demand exists and no single brand has est...

Mercurius Media Capital backs LifeSafe with $1.5m US fire campaign deal - IFSJ

Mercurius Media Capital (MMC) has announced a $1.5 million investment in LifeSafe Technologies to support a national direct-to-consumer media campaign for its consumer fire safety products in the US.Mercurius Media Capital said the deal is its first investment in fire safety technology and will fund a campaign aimed at bringing LifeSafe products to US households.The company said it invests media capital in exchange for equity in consumer categories where demand exists and no single brand has est...

First Media Joins Mercurius Media Capital as Limited Partner, Expanding Access to Consumer Audiences for Portfolio Companies 

Mercurius Media Capital (MMC), the first U.S.-based media-for-equity venture fund, today announced that First Media, an award-winning digital media company, has joined the fund as a Limited Partner. The addition reflects MMC’s continued expansion of its media-for-equity offering, deepening its ability to support its portfolio companies with growth capital. 
 
Through the partnership, MMC’s portfolio companies gain access to First Media’s owned consumer audiences across digital and social platfor...

First Media Joins Mercurius Media Capital as Limited Partner, Expanding Access to Consumer Audiences for Portfolio Companies 

Mercurius Media Capital (MMC), the first U.S.-based media-for-equity venture fund, today announced that First Media, an award-winning digital media company, has joined the fund as a Limited Partner. The addition reflects MMC’s continued expansion of its media-for-equity offering, deepening its ability to support its portfolio companies with growth capital. 
 
Through the partnership, MMC’s portfolio companies gain access to First Media’s owned consumer audiences across digital and social platfor...

Aletheia Marketing & Media and MediaMint Join Mercurius Media Capital as Limited Partners, Transforming Services-for-Equity for Startups

REDWOOD CITY, Calif.--(BUSINESS WIRE)--Mercurius Media Capital (MMC), the first U.S.-based media-for-equity venture fund, today announced that Aletheia Marketing & Media and MediaMint have joined the fund as Limited Partners. Their addition strengthens MMC’s ability to support startups beyond providing media capital, giving founders hands-on marketing, creative, and operational expertise and offering access to the resources and infrastructure needed to scale efficiently.
Services-for-Equity: A N...

Pixis' Codeless AI now in New Zealand | Pixis

Wellington, 19th October, 2022: Pixis, the Californian headquartered codeless AI infrastructure company, today announced the onboarding of Dean Vocisano as the Country Manager of Australia & New Zealand citing its expansion into the market. Currently, the Series C funded company provides codeless AI technology for demand generation and marketing optimization to over 200 businesses across the American, MENA and APAC regions.With over fifteen years of experience in the marketing space, Dean has wo...

Pixis Wins

Burlingame, California, 24th August, 2023: In a significant achievement, Pixis has been declared the winner of the prestigious “Best MarTech No-Code Solution” award, under the Industry Leadership category, at the 6th annual MarTech Breakthrough Awards program. MarTech Breakthrough, a prominent market intelligence organization, recognizes top companies, technologies, and products in the global marketing, sales, and advertising technology industry. This award underlines Pixis’ outstanding contribu...

Marketing, Sales and Advertising Technology Innovators Honored in 6th Annual MarTech Breakthrough Awards Program

LOS ANGELES, Aug. 17, 2023 (GLOBE NEWSWIRE) -- MarTech Breakthrough, a leading market intelligence organization that recognizes the top companies, technologies and products in the global marketing, sales and advertising technology industry, today announced the winners of its sixth annual MarTech Breakthrough Awards program, showcasing technologies and companies that drive innovation and exemplify the best in marketing technology solutions across the globe.The mission of the MarTech Breakthrough...

Pixis AI Named to Inc.’s Second Annual Power Partner Awards | Pixis

San Francisco, California, October 24, 2023 – Pixis, the full-stack codeless AI infrastructure company, has been recognized as an honoree in Inc.’s Power Partner Awards. Inc. Business Media today announced the second annual Power Partner Awards, honoring B2B organizations across the globe that have proven track records supporting entrepreneurs and helping startups grow. The list recognizes 389 firms in marketing and advertising, health and wellness, financial services, legal, logistics, and prod...

Pixis AI Named to Inc.’s Second Annual Power Partner Awards | Pixis

San Francisco, California, October 24, 2023 – Pixis, the full-stack codeless AI infrastructure company, has been recognized as an honoree in Inc.’s Power Partner Awards. Inc. Business Media today announced the second annual Power Partner Awards, honoring B2B organizations across the globe that have proven track records supporting entrepreneurs and helping startups grow. The list recognizes 389 firms in marketing and advertising, health and wellness, financial services, legal, logistics, and prod...

Pixis Secures $85 Million In Series C1 Funding | Entrepreneur

Opinions expressed by Entrepreneur contributors are their own.
You're reading Entrepreneur India, an international franchise of Entrepreneur Media.
Pixis, a codeless AI infrastructure company, has raised $85 million in its series C1 funding round led by Touring Capital and brings the company's capital raised to $209 million. The new and existing investors who participated in the funding round include Grupo Carso, General Atlantic, Celesta Capital and Chiratae Ventures. The funding will b...

Pixis, an AI-powered full-stack marketing platform, raises $85M | TechCrunch

Pixis, an AI-powered platform for brands to monitor and orchestrate their marketing campaigns, today announced that it raised $85 million in a Series C1 round led by Touring Capital with participation from Grupo Carso, General Atlantic, Celesta Capital and Chiratae Ventures.
The funding brings Pixis’ total raised to $209 million, and comes at a time when marketers are showing an increasingly acute interest in the potential for AI to enhance their in-house ad efforts. A majority of marketers repo...

Pixis Raises $85M in Series C1 to Advance Codeless AI for Marketing | Pixis

SAN FRANCISCO — Sept. 14, 2023 — Pixis, a leading codeless AI infrastructure company focused on enabling brands to enhance performance marketing, has raised $85 million in its series C1 funding round. The round was led by Touring Capital and brings the company’s capital raised to $209 million. The new and existing investors who participated in the funding round include Grupo Carso, General Atlantic, Celesta Capital and Chiratae Ventures. The funding will be used to deepen Pixis’ AI capabilities,...

Pixis Wins

Burlingame, California, 24th August, 2023: In a significant achievement, Pixis has been declared the winner of the prestigious “Best MarTech No-Code Solution” award, under the Industry Leadership category, at the 6th annual MarTech Breakthrough Awards program. MarTech Breakthrough, a prominent market intelligence organization, recognizes top companies, technologies, and products in the global marketing, sales, and advertising technology industry. This award underlines Pixis’ outstanding contribu...

AI Appreciation Day: Where is the technology heading over the next five years?

From ChatGPT to the latest and greatest learning systems, artificial intelligence continues to advance, both in scope and sophistication. There is even a forthcoming “AI Appreciation Day” (held on July 16th, 2023). Artificial Intelligence Appreciation Day celebrates the positive achievements of A.I. technology to humanity while also shining a spotlight on A.I. ethics and to inspire a national dialogue on A.I. and ethics.


To understand what is happening in the field, Digital Journal canvassed...

Meet Pixis AI: An Emerging Startup Providing Codeless AI Solutions

Training AI models requires massive volumes of information. But not all information is the same. The data to train the model must be error-free, properly formatted and labeled, and reflective of the issue. This can be a difficult and time-consuming process. It might be challenging to debug AI models when they fail to function as planned. This is because the models are usually intricate, and various factors may contribute to a malfunction. Another potential source of mistakes is the training data...

147 Indian Companies Likely To Become Unicorns In Next 5 Years - Forbes India

Currently, there are 83 unicorns in India, 51 gazelles and 96 cheetahs, according to the ASK Private Wealth Hurun India Future Unicorn Index 2023, released on June 27
Image: Shutterstock As companies scout for money to capitalise on their business at a time when rising interest rates and global uncertainties have reduced the appetite of investors, there are 147 startups in India that are most likely to become unicorns in the next five years, according to Hurun Research.Currently, there are 83 u...

Inspiring voices: Women who are leading the way in STEM

Today – June 23 – is International Women in Engineering Day 2023. To mark the 10th anniversary of event, Digital Journal has heard from executives from Pixis, Ocient, WEVO and Tamr, gathering stories to share inspiring stories from females pushing the frontier of technology.


Shachar Koresh, Software Developer at WEVO.


Koresh explains the importance of International Women in Engineering Day


According to Koresh: “International Women in Engineering Day holds a special meaning to me as a wo...

Celebrating International Women in Engineering Day (INWED) 2023 : @VMblog

Improve end user experience in VDI, DaaS and physical endpoint environments
Celebrating International Women in Engineering Day (INWED) 2023







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AI Appreciation Day - Industry Experts Share Their Outlook on Security and the Future of AI : @VMblog

Improve end user experience in VDI, DaaS and physical endpoint environments
AI Appreciation Day - Industry Experts Share Their Outlook on Security and the Future of AI







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Pixis arrives in the Spanish market | Pixis

Madrid, 18th October, 2022: Pixis, the Californian headquartered  codeless AI infrastructure company, today announced the onboarding of Ultano Kindelan as the Country Manager of Spain citing its expansion into the market. Currently, the Series C funded company provides codeless AI technology for demand generation and marketing optimization to over 200 businesses across the American, MENA and APAC regions. Ultano has over seventeen years’ experience working in the digital advertising and tech spa...
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Website Content

Molecular Connections Pvt Ltd.

Molecular Connections Pvt. Ltd. (founded in 2001–2002) is a technology‑driven content and informatics organisation that leverages AI/ML and proprietary models to drive digital transformation across domains like scholarly publishing, pharma, IP research, and analytics. Through its MC LABS innovation hub and solutions such as Bio‑In™️, it delivers scalable, data‑powered content operations—achieving high repeat business and enabling clients to streamline workflows, enhance content discoverability, and accelerate decision‑making.

Muskurahat Foundation | Home

Muskurahat Foundation is a Mumbai‑based, registered educational non‑profit committed to bridging gaps in quality learning for marginalized children. Since 2014, the foundation’s flagship Project KEYtaab has provided holistic educational support—integrating academic tutoring, social‑emotional learning, mental well‑being, and career readiness—for children living in slums, shelter homes, and orphanages, helping them grow into socially responsible citizens.

Strategic Comms & Advocacy

Karnataka ban led to pile up of 12 mn tonnes of iron ore inventory

Bengaluru, Mar 4 (IANS): It is now a decade since India has been bleeding from a gash on its economy's soft underbelly as a result of an avoidable high loss in precious forex earnings.

The Karnataka government had in July 2010 put a blanket ban on exports of iron ore and iron ore pellets which was subsequently upheld by the Supreme Court too. With this, Karnataka's economy began suffering and India's economic health too took a severe browbeating.

According to estimates, in the last 10 years, t...

FIMI seeks Govt intervention to remove trade barriers imposed due to e-auction mechanism

The Federation of Indian Mineral Industries (FIMI), Southern region seeks intervention of the central and state governments for the removal of various restrictions imposed exclusively on iron ore trade in the state of Karnataka.
Karnataka is the only state in India where the miners have no commercial freedom to sell their product, where entire ore has to be sold through institutionalized e-auction to parties meeting eligibility criteria- domestic end users. It is also the only state from where e...

FIMI urges govt to remove trade barriers imposed due to e-auction mechanism

Karnataka is the only state in India where the miners have no commercial freedom to sell their product, where entire ore has to be sold through institutionalised e-auction to parties meeting eligibility criteria- domestic-end users, FIMI, Southern Region, said in a statement.

Karnataka is the only state in India where the miners have no commercial freedom to sell their product, where entire ore has to be sold through institutionalised e-auction to parties meeting eligibility criteria- domestic-...

Industry captains seek ease of Karnataka curbs on iron ore export and sale

“There is a peculiar disparity in the state of Karnataka owing to the restrictions, where the steel industry is free to import from other states and countries while the miners are restricted to sell through e-auction only to the end users around the state,” according to the letter addressed to the government. FIMI said this has added the ‘artificial oversupply’ of iron ore in the state leading to depressing prices and leaving large quantities unsold and huge stockpiles in the mines. FIMI said th...

Iron ore miner’s plea: Supreme Court seeks Karnataka govt’s response

The Supreme Court on Wednesday sought response from the Karnataka government on a plea by Federation of Indian Mineral Industries (FIMI), Southern Chapter, seeking permission to allow its member miners, whose leases in the three districts of Ballari, Tumakuru and Chitradurga expired on March 31, 2020, to lift the excavated iron ores sold through e-auction.A bench led by Chief Justice S A Bobde sought a response from the state government as well as the monitoring committee and others on the FIMI...

Iron ore export ban costs Karnataka Rs 29,000 crore in 10 years; miners seek relief - BusinessToday

Once a booming industry, which later spiralled downwards, iron ore mining in Karnataka has been plagued by scams, restrictions and export ban for over a decade. According to industry estimates, over the last decade Karnataka has lost over Rs 29,000 crore in revenues due to the export ban. With phased re-opening of category A & B mines amid various compliances such as resettlement and rehabilitation (R&R), limited quantity extraction and dumping, the Central Empowered Committee (CEC) in its repor...

Karnataka to incur Rs 29k crore loss due to iron ore export ban

BENGALURU: The Federation of Indian Mineral Industries (FIMI), Southern Region, has made an appeal to the State Government to take appropriate steps to rectify the imbalance that has arisen due to the prohibition on iron ore exports from the State. The restrictions on the trade of iron ore in Karnataka is suppressing the growth of the sector and has significant deleterious effects on the industry and also the state exchequer.As per estimates, the gross loss over a 10-year period to the State of...